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Mobile Importance Grows for Luxury Brands, Says Report

Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi. According to “Mobile Apps for the Fashion Industry: How Brands Can Use Mobile to Influence Consumers’ Shopping Habits,” while gaming applications account for 74 percent of the total market, non-gaming apps are expected to become the majority by 2017, making room for branded apps. Luxury brands have sometimes been slow to adopt mobile strategies, but this will be key in engaging consumers, especially over the coming years.

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