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China Leads in Smartphone Purchasing: MasterCard Survey

  • ZDNet, Friday, June 19, 2015 12:30 PM

The overall average comfort level of consumers in Asia Pacific shopping on their mobile devices has continued to remain solid, according to the latest results from the MasterCard Mobile Shopping Survey 2014 for Asia Pacific. The survey showed that close to half of respondents in Asia Pacific said that they have made a purchase using their smartphone in the three months preceding the survey, which was conducted between October and December 2014. Those that led were China, at 70.1 percent; India, at 62.9 percent; and Taiwan, at 62.6 percent. Australia trailed in last place, at 19.6 percent, down from last year's results that saw 24.8 percent of Australian respondents claiming they had made a purchase on their smartphones.

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