Mark Wahlberg could wear Calvins. And maybe Beckham actually wears H&M. But in India, top Bollywood stars endorse more indie undie brands: Singh wears Rupa? Shah Rukh Khan in Lux
Cozy? Kumar in Dollar Club? Why? Rupees. Same reason they perform at big Indian weddings, or appear at store openings of brands they wouldn’t be caught dead wearing. Not too surprising. The
Rolling Stones recently played a private party for a business brahmin for a cool two million.
Jagger even got a custom jogging track.
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