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Subway Celebrates 50th By Changing HQ Street Name To 'Sub Way'

Subway will celebrate its 50th anniversary by renaming the Milford, Conn., street where its headquarters is located in its own honor, and local government has agreed to the change. The new name: Sub Way. The previous name of the street reflects the influence of a former brand: Bic Drive, after the Bic Corporation, whose headquarters used to be on the same street. Since Bic asked to keep its name on the half-mile section of road where it still has a lighter factory, Subway only gets to rename a stretch of the road.

Read the whole story at Consumerist »

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