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Lexus Launches Virtual Reality App

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience. The new experience will give viewers the thrill of driving a Lexus RC F on the Ascari racetrack in Marbella, Spain. Creating this virtual reality experience allows Lexus to reach consumers around the world and form intimate connections with those who might not ordinarily have access to its products.

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