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Car Shoppers Using Mobile Seen As Serious Buyers
- Mobile Commerce Daily, Wednesday, June 24, 2015 12:30 PM
Car buyers on mobile are more likely to look at a specific car model and at local inventory listings, according to new research from Edmunds.com. More automotive retailers are turning to mobile to reach the plethora of consumers tapping their smartphones to conduct research while on-the-go, request price quotes and communicate with dealers via text messaging. Edmunds.com’s study also shows the top brands researched by those on iOS and Android platforms, proving that iOS users tend to skew more towards luxury car brands.
