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Ford Shows App-Linked Bike Prototype

Ford Motor’s reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automaker’s efforts to attract mobile-savvy millennial buyers. The unveiling of the ebike app, which will provide real-time information about weather, traffic, parking and public transportation, comes on top of Ford’s announcement it would launch a pilot car-sharing program in six United States cities and London for customers who finance their vehicles through Ford Motor Credit. With the announcements, Ford, known for its AppLink smartphone-integration system, burnishes its reputation as a technology-focused car brand, an image that resonates well with younger buyers attracted to the idea of an all-in-one automotive platform for software, service, content and applications.



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