Around the Net
Modelez Using Holographic Displays In Grocery Stores
- Candy Industry, Monday, June 29, 2015 9 AM
Modelez International, through a partnership with News America Marketing, is running holographic displays in Price Chopper, K-Mart, and Food Lion. The first of its kind to be displayed in U.S. grocery stores, the installations support Mondelez’s #PassTheLove soccer campaign. The effort spotlights Ritz, Trident and Chips Ahoy as Official Snacks of U.S. Soccer. The illusion of a floating advertisement can be seen in aisles.
