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Lean Cuisine Pivots Away From Diet Marketing
- Advertising Age, Monday, June 29, 2015 9 AM
Lean Cuisine is making a major shift away from diet meals, having conceded that “diets are dead,” as brand manager Chris Flora puts it. The Nestle brand is launching new advertising, packaging, and frozen entree options designed to link Lean Cuisine to modern, healthy eating, versus calorie counting. New meals include sweet and spicy korean style beef; Vermont white cheddar mac and cheese; and pomegranate chicken.
