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Campari Teams with Lyft for Ride Credits

Campari America is joining forces with mobile rewards platform Kiip to offer consumers credit for ridesharing application Lyft during peak drinking hours. The campaign, which was created to shine a light on corporate social responsibility and promote responsible safety habits, sees Kiip leverage real-time data to locate mobile users and determine when those over the age of 21 are most likely to indulge in a few drinks. When a consumer is on a Kiip-enabled app during these prime times, he or she may receive a sponsored reward from Campari to use toward the trip home.

Read the whole story at Mobile Marketer »

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