• Mobile Marketer, Tuesday, June 30, 2015 12:30 PM

Campari America is joining forces with mobile rewards platform Kiip to offer consumers credit for ridesharing application Lyft during peak drinking hours. The campaign, which was created to shine a light on corporate social responsibility and promote responsible safety habits, sees Kiip leverage real-time data to locate mobile users and determine when those over the age of 21 are most likely to indulge in a few drinks. When a consumer is on a Kiip-enabled app during these prime times, he or she may receive a sponsored reward from Campari to use toward the trip home.

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