• by Tyler Loechner  @mp_tyler, July 8, 2015

The following are lines quoted from the same press release:

• “Companies will use predictive intelligence to operationalize account-based marketing and contact profile targeting for digital display campaigns.”

• “The integrated solution automates predictively scored companies and contact profiles into campaigns by buying stage and serves relevant ads related to the products they are in market to purchase, as indicated by [Company 1] data. [Company 1’s] predictive engine generates a list of companies and contacts with high intent to purchase, and that list is dynamically delivered to [Company 2’s] platform which then creates a targetable segment of users from those companies by the ideal buyer profile (job role, title, or department) as scored by [Company 1]. Then the custom segment is automatically deployed for programmatic ad targeting.”

• “Through this first-of-its-kind platform integration, joint customers will benefit from a continuous improvement of their data and deeper insights about the full lifecycle of their customers, and target with unprecedented accuracy the right company and the right contact.”