Vdopia, a supply-side platform (SSP) for mobile
video advertising, on Wednesday announced the appointment of Martin Price as SVP of product.
Price, former VP of product management at OpenX, is the third ad tech veteran Vdopia has
scooped up so far this year. Last month the company named ex-PubMatic and
Rubicon employee Giuseppe Di Mauro to lead engineering, and in early January, John Lambertus, a former Cadreon executive, joined Vdopia as well.