Logitech is doing a major brand redesign, with a bold color palette, new logo, and a new sub-brand called Logi. That sub-brand is, in the words of Chief Design Officer Alastair Curtis,
formerly at Nokia, for “future-facing stuff, it will start to define new categories and new business spaces.” He said the new Logitech is going to design "the whole experience" of buying
and owning one of its products as one.
Read the whole story at The Verge »