Michael Van Der Sande, SVP of global marketing at Renault, speaking about the brand’s opportunities and strategy in India, says with 118 countries, 122,000 employees, the biggest
challenge is keeping a consistent brand. “That all these people and the dealer network of 13000-14000 dealers around the world offer that same value and that coherent experience that we want
Renault to stand for,” he said. “My job is to ensure that the customer can recognizably find Renault in all aspects.”
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