• iBeacons Blog, Friday, July 10, 2015 11 AM

McDonald’s doesn’t always get the best reputation, but when it comes to innovation in the fast food industry, they are crushing it. No, drones are not delivering your Big Macs (although they might in the not so distant future), but McDonald’s has been consistently increasing efficiency with IoT. They were one of the first to accept payment with Google Wallet, they recently accepted payment with hugs and are also looking to cut costs with cloud and remote management as well as providing touch-screen kiosks or tablet registers that take orders (they not only save employee time, but are more accurate). In the Netherlands, Sweden and Japan (12% of their locations), a service called VMob has been working on McDonald’s app to be more personalized by providing more contextual information. The information is sent based on their location, the time of day, the weather, plus habits of purchasing and response to promotions. A sunny afternoon might lead to an ice-cream offer. If it seems like someone is moving quickly they might get directions to a drive-through. In the Netherlands, customers using the app are returning to stores twice as often and spending about 50% more. Redemptions have increased 700%. These are pretty incredible numbers.

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