Unilever’s Axe is leveraging an in-store partnership with Walmart designed to attract the brand's young male
audience with relevant music downloads on mobile as a reward for purchasing products. Consumers may download rewards platform Snipp to partake in the campaign, which runs through December
31. The free download promotion will likely appeal to Axe’s main demographic of younger males, proving that offering attractive, instantaneous rewards is a strategy that more consumer packaged
goods brands should consider implementing.
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