J. Crew Group Inc., seeking to win over more cost-conscious shoppers, is introducing a new brand that will sell apparel at lower prices. The first store, J. Crew Mercantile, will open in
a shopping center in Dallas in late July, per the New York-based company. The shop features the same products designed for and sold in J. Crew’s outlet locations. J. Crew saw first-quarter sales
fall 5%, and named a new head of women’s design for J. Crew and cut 175 positions.
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