• Mobile Commerce Daily, Tuesday, July 14, 2015 9:14 PM

Canadian grocer Metro is bringing its mobile application to Apple Watch, enabling shoppers to manage their grocery lists right from their wrists and suggesting more food retailers will soon follow. Metro is the first Canadian retailer in its sector to introduce this functionality, giving it a leg up on competitors also attempting to reach on-the-go consumers. Users will also receive additional targeted offers based on previous purchases, a strategy that has yielded five to 10 times more customer engagement on mobile.

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