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Airbnb's CMO Talks Authentic Travel

  • Skift, Thursday, July 16, 2015 8 AM

Airbnb CMO Jonathan Mildenhall says the authentic, local experience that is the basis of the brand position benefits it on a global stage. “Globalization has created a fantastic market for us. Now you have people, particularly the millennial generation, and increasingly the baby boomers, who actively avoid the places where [global hospitality brands]  are present. Take, for example, someone who’s going to San Francisco for the first time but they’re an experienced traveler … they'll stay in neighborhoods."

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