Forty-five percent of luxury purchases are influenced by what the consumer has discovered digitally, according to a report by WBR Digital. The “Digital Advantage for Luxury Brands –
Director’s Report: Luxury Interactive 2015” gives an overview of how digital has continued to affect and transform luxury brands, especially in terms of sales channels and revenue-driving
experiences in the online space. As expectations for online experiences have changed, luxury brands have faced key challenges in the digital space from research to in-store logistics.
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