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Restaurant Chain Turns to Mobile Games

Restaurant and entertainment complex chain Dave & Buster’s is tapping three new mobile games to drive customer engagement in-store and offsite while offering prizes redeemable at its locations. Consumers will be able to play the games in a digital space and receive points that will automatically be stored on their Power Cards, which keep track of all games played at Dave & Buster’s bricks-and-mortar restaurants. If guests choose to play while at home or on-the-go, they may redeem their digital points for real-world tickets and select prizes ranging from tablets to video games during their next restaurant visit.

Read the whole story at Mobile Commerce Daily »

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