Brand U.S.A., a partnership between the U.S. government and the American travel industry is looking for a global marketing and advertising firm to bring tourists to America. The RFP says “While
the United States welcomed 60 million visitors in 2010, its share of the international travel market has decreased significantly over the past decade." The note says the U.S. share of international
travel fell from 17.2% in 2000 to 12.4% percent in 2010.
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