New research from online-reservation service OpenTable finds that diners aren’t eager to download apps for their favorite restaurants. They prefer to do an old-fashioned Internet search to
get info. The message: apps are nice, but invest in your website. The study, “Technology and Dining Out 2015,” is based on input from 6,000 diners, 18 or older, who made at least one
reservation via OpenTable in the previous 12 months.
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