Proving there's no such thing as a third-tier winner in the U.S. mass market for cars, Mitsubishi, like Isuzu before it, is reportedly folding up its tent in the U.S. After years of declining market
share and eroding share of voice, the company is focusing on Asia now. No more Lancer, no more Gallant, or Outlander. A report from Japan reports the planned departure, though U.S. officials are mum.
Japan's Nikkei news service said the plan to cease production at Mitsubishi's sole U.S. plant in Normal, Illinois, is part of a strategic shift its sights to the East.
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