• NYSportsJournalism.com, Friday, July 24, 2015 9:45 AM

There may be room for only one of these singers on the stage at a time, but consumers will get a double-billing of casual footwear marketing with Taylor Swift. She's the focus of a new campaign from Keds, while Meghan Trainor has signed an endorsement deal with Skechers. Swift, who has officially been with Keds since 2012, takes center stage in Keds'  global multi-platform effort, “Ladies First Since 1916,”  which anticipates the brand's coming centennial anniversary “with a fresh perspective on what it means to be a woman today.” Meanwhile, Trainor will make her debut for Skechers later this year in a campaign to include TV,  print, online, outdoor and POP.

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