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'Skip Showers For Beef.' Seriously? Yes And No

It’s a serious and seriously funny campaign aimed at spotlighting the deleterious role cattle raising plays on water consumption in drought stricken California. The Yes Men comedy team’s campaign, “Skip Showers for Beef,” argues that you shouldn't have to give up beef just to save water. Instead, you just have to cut personal water use by exactly the amount used to raise the meat you eat. The video, which includes appearances by the likes of Moby, is at the jump.  

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