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Marketers Warm to In-App Messaging

Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result. Only one third of marketers with mobile applications leverage in-app messaging, but this is starting to change as marketers focus more on retaining and monetizing their app users.

Read the whole story at Mobile Marketer »

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