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Starbucks Touts Digital Tech Over Ads

We’ve long held up Starbucks as a prime example of a company that has used digital transformation to optimum effect. Late last week, the coffee giant announced its latest set of numbers and once again that digital investment is paying off in spades. Net income for the quarter ended June 28 rose to $626.7 million, from $512.6 million, while revenues rose 18% to $4.88 billion.

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