Around the Net
McDonald's Tapping In-App Coupons
- Mobile Commerce Daily, Tuesday, July 28, 2015 12:30 PM
McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons. During its second quarter earnings call, the fast food marketer claimed it is testing mobile ordering for U.S. markets and will introduce a mobile app for domestic customers, adding to its plentiful mobile offerings abroad.
