Around the Net
Mobile Messaging Can Impact Purchasing
- Luxury Daily, Wednesday, July 29, 2015 12:30 PM
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment. Consumers’ tendency to rely on their mobile devices and bring them everywhere they go makes it easier for brands to reach potential customers with the tap of a push notification or banner ad.
