• RTN Asia, Thursday, July 30, 2015 12:39 PM

All the mobile web traffic sacrificed by Flipkart seems to be paying off, at least in terms of getting users to install the company’s app. According to Nielsen’s latest survey based on real-time mobile data across 8,000 handsets in the country, Flipkart’s mobile app is present on 35% of all phones checked and was the No. 1 in the shopping category. Nielsen Informate Mobile Insights also revealed that the number of smartphone owners using mobile apps of e-commerce companies has gone up from 1,680 (21%) in May 2014 to 4,320 (54%) in May this year.