Around the Net
Fresh Market Taps Mobile Shopper Platform for Deals
- Mobile Commerce Daily, Wednesday, August 5, 2015 12:30 PM
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience. The grocer has teamed up with Blue Calypso to develop the platform and simplify the shopping experience for time-strapped guests at its bricks-and-mortar locations.
