Around the Net
Fashion Brand Turns to Mobile Games
- Mobile Marketer, Thursday, August 6, 2015 12:30 PM
Mobile gaming application Covet Fashion proved to be an effective platform for apparel and accessories brand Halston Heritage to engage consumers by enabling them to style and create
virtual outfits with the brand’s range of glamorous looks. The fashion game allows users to style outfits from the brand’s clothing. The Covet Fashion Halston Heritage
campaign was a successful venture for the brand, generating six times more traffic than usual.
