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NBC, USOC, Marketers Activate For '16 Olympics
- NYSportsJournalism.com, Thursday, August 6, 2015 8 AM
The Summer Olympics are one year away, scheduled to start on Aug. 5, 2016, and the U.S. Olympic Committee, broadcast network NBC and marketing partners are taking advantage of the occasion by giving fans and consumers a sneak peak of what's to come, with the USOC activating behind a roster of brands and athletes and NBC unveiling a TV spot and other platforms.
