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Super Bowl Ads Asking $5 Million

  • Mashable, Thursday, August 6, 2015 8 AM

Super Bowl ads are oftentimes more talked about than the actual game so it's no surprise that advertisers will pay an arm and a leg to grab a spot. Next year will be no exception, according to CBS chief executive Les Moonves. During a quarterly earnings call on Wednesday, Moonves said that the going price of a 30-second spot on the network's broadcast of Super Bowl 50 is $5 million.

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2 comments about "Super Bowl Ads Asking $5 Million".
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  1. Paul Benjou from The Center for Media Management Strategies, August 6, 2015 at 11:39 a.m.

    I'm at a loss for words.  Looks like CBS needs to shore up their earnings reports with a wild hype 

  2. Ed Papazian from Media Dynamics Inc, August 6, 2015 at 11:57 a.m.

    The "going rate" may be $5 million, but, as a rule, the actual rate is about 5-10% less. That way the buyers can claim that they "beat" the "going rate" and make their clients happy. Of course, if the Super Bowl was bought "programmatically", the computers wouldn't know that and they would pay $5 million per spot.

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