Around the Net

Victoria's Secret Adds Gaming to App

Victoria’s Secret has added a gaming feature into its application for the Pink Nation loyalty program to promote sales for back-to-school wear among college students, leveraging the pull that mobile entertainment can have on consumers. The apparel brand is attempting to attract more school-bound consumers to use its app through a college football-based game.

Read the whole story at Mobile Commerce Daily »

Next story loading loading..

Discover Our Publications