Around the Net
Two Manly Men In Bromance For Old Spice
- Mashable, Monday, August 10, 2015 9 AM
For years, the deodorant maker has built its wacky brand universe around a split personality: the high-octane intensity of Terry Crews and the debonair, groomed swagger of Isaiah Mustafa — both muscular former NFL players who usually appear shirtless. They've done separate commercials, but now they're uniting in a visual representation of the struggle of the male id: earthy "bearglove" Old Spice deodorant, or suave "timber" and "swagger"?
