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Apple Online Store Design Follows Mobile Shoppers

A redesign of Apple.com that went live today removed the standalone ‘Store’ tab, and the ‘store.apple.com’ domain entirely. This is an enormous change for one of the biggest online retail stores in the world. The buying experience is now woven into the site as a whole, with purchasing buttons and options for products available on every product page. Instead of browsing for information about a product and then having to make the ‘jump’ over to the store side, customers will now take care of both actions at once.

Read the whole story at TechCrunch »

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