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Sephora Turns to Mobile Offers for Subscriptions

Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall. The beauty retailer announced plans to roll out the Play! By Sephora box in several test markets this fall, including Boston, Cincinnati and Columbus.

Read the whole story at Mobile Commerce Daily »

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