Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it. Fifty-nine
percent of respondents will primarily shop in-store for their back-to-school purchases, 35% will shop both in-store and online, and just 6% will shop exclusively online, according to a survey of
female millennial shoppers by Teen Vogue and the International Council of Shopping Centers. Instagram (78%) and Snapchap (55%) are the most popular social media
platforms for these shoppers, the survey revealed.
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