A Home Depot executive at eTail East 2015 said that the retailer is getting closer to bridging the gap between online and offline conversion as it weighs the benefits of digital and mobile
against the pull of the chain's stores. During the Redefining Omnichannel: Blending Digital and In-Store session, the executive explained the difficulties in tracking how consumers are
traveling across various devices into bricks-and-mortar.
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