• by Gavin O'Malley  @mp_gavin, August 13, 2015

After a few short months as CEO, Tinder is parting ways with Christopher Payne, and bringing back founder Sean Rad.

"It's only been a few months, but there was mutual agreement here that it was not the right long-term fit,” Matt Cohler, a general partner at Benchmark, and a director on Tinder’s board, stated.

In Payne, Tinder’s board was expecting more mature leadership following several perceived missteps by Rad.  An industry veteran, Payne had most recently served as SVP of North America Marketplaces at eBay before joining Tinder in late March.

Among other issues, Rad was widely believed to have mishandled a sexual harassment lawsuit brought by Tinder co-founder and former executive Whitney Wolfe.

Greg Blatt, chairman of The Match Group, is also moving into the newly created position of executive chairman of Tinder.

Under its Match Group, Barry Diller’s IAC continues to hold a controlling stake in Tinder.

Among other efforts, Tinder is still trying to popularize its premium dating service, Plus, what to charge different monthly rates to users based on their regional location and age.

The 2-year-old Tinder quickly emerged as a popular online dating app, particularly among millennials.

As of March, its free app boasted about 1.2 billion profile swipes, per day, along with about 15 millions “matches” -- which occur when two users enter into a text conversation after approving each others’ profiles.

Several months later, Tinder now claims about 26 million daily matches.

During an earnings, last year, Diller’s IAC said that Tinder was fertile ground for native advertising.

Some enterprising networks have already taken it upon themselves to test Tinder as a promotional platform. Last year, Fox created a fake profile for the main character of “The Mindy Project,” Mindy Lahiri.