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Despite Hellcat Love, Dodge Struggles

Dodge sales are down 16% this year, but Tim Kuniskis, head of the Fiat Chrysler Automobile brand, argues that those numbers don’t really tell the story. He notes that the brand cut the Avenger nameplate, and that Grand Caravan sales reflect the minivan’s termination as Dodge preps the next minivan. He also said the drop reflects the brand’s focus away from a car, truck and SUV brand to more of a performance car brand.

Read the whole story at USA Today »

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