Around the Net
EA Has New Latin American Game Ads Partner
- Venture Beat, Thursday, August 20, 2015 8 AM
Game publisher Electronic Arts is partnering with IMS Internet Media Services to open new advertising opportunities in the $4 billion Latin American market, with a focus on mobile games. “Video ads in EA games have a 2.5 times higher ad recall than television, making it a powerful place for brands to connect with their consumers,” said Dave Madden, SVP of global media solutions of EA.
