Sean John, the high-octane fashion line run under the auspices of Sean (P. Diddy) Combs, taps into NBA bloodlines for its new campaign, “Dream Big.” It will feature the sons
of LeBron James and Carmelo Anthony, as well as Combs' own son, Quincy Brown. The Fall/Holiday 2015 multi-media effort, which breaks later this month, will include TV, print, outdoor, Internet, social
media and POP. The “Little Dreamers” segment of the campaign, to support Sean John Boys brand, will feature Lebron James Jr., Bryce James, and Kiyan Anthony.
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