Casual-dining restaurants enjoyed a 2% increase in customer traffic at lunch during the 12 months ended in June 2015, according to The NPD Group. This was the mid-scale table-service
segment’s first increase for the daypart in five years. NPD says the “weapon of choice between these contenders is America’s all-time favorite restaurant food, burgers.” Total
foodservice burger servings were 8.9 billion for the period ending in June 2015, compared with 9 billion for fiscal 2014, according to NPD data.
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