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MillerCoors To Launch Hard Soda Line
- Beverage Daily, Monday, August 24, 2015 9:32 AM
MillerCoors has lost market share, but it is launching a new line of hard sodas to help turn things around. The company is entering the soda-beer hybrid world with Henry’s Hard Soda, starting with Ginger Ale, and Orange. Beth Bloom, beverage analyst at Mintel, said it is the right time for companies to get into the segment, as so-called “ready to drink” (RTD) sales are up 70% since 2009.
