Around the Net
Under New Leadership, Xerox Launches Campaign
- Forbes, Friday, August 28, 2015 9:11 AM
The brand strategy, from Y&R New York, the company’s longtime agency partner, seeks to address the way people use and can benefit from technology—not just address the mechanics of the technology. The effort includes a multimedia campaign and a relaunch of the Xerox.com website, which features new content that is optimized for access via any device and that reflects the new business focus.
