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Xerox Launches Campaign During U.S. Open

  • Forbes, Monday, August 31, 2015 8:34 AM

Xerox, during the U.S. Open, is launching its first campaign in two years, and it is also the first new brand effort under CMO John Kennedy, who joined last summer. The effort, “Work Can Work Better” transcend’s the last campaign, 2013’s “Made Simple” because, besides taking a brand position, it highlights the the work processes it improves. Besides the nuts and bolts of the campaign Y&R New York, the company’s longtime AOR,. is also doing brand strategy. 

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